Hapai merges a new philosophy of anti-aging treatment and custom combinations of products to grant the best efficiency in the prevention of skin aging and skin care. We were asked to develop the new website paying special attention to the User Experience.
UI / UX / Web Development /
Hapai: the epigenesis of beauty
Research
We focused on ease of use and simplicity. This is what we have done to ensure the best experience:
- User flows for different parts of the service
- Wireframes an interactive prototypes
Design & Animations
Based on the new brand guidelines we opted for this design approach:
- Minimal look
- Clean Typography
- Smooth color changes
- Light parallaxes
Color is key…
Each Product Category is clearly identified by differents colors:
- Light Wisteria – Cell Age
- Acquamarine Blue – Cell Detox
- Sulu – Cell Nutri
Visual Consistency
We worked in tight contact with all the members of the team, to ensure the best results both on the web and in the corporate material. Colors, fonts, and visual elements were chosen together, for great impact in all theirs usages.
