Branding / UI / UX /

Fighting food waste, one dish at a time.

In the European union food waste is estimated at some 88 million tonnes in a single year, which equates to 173 kilograms per person. The total amount of food produced in the EU in 2011 was around 865 kg/person. This means that we are wasting 20% of the total food produced. Le Marche d’Arthur proposes a solution to this problem at enterprise level, allowing enterprise’s canteens to not waste the unsold food, selling at a lower price point.

To summarise, Le Marché d’Arthur will allow to :

  • Reduce food waste at entreprise level
  • Allow canteens to monetise unsold food
  • Allow employees to get food at reduced price

Goals and deliverables

We were  hired by the founders to help them pitch and prototype a viable solution from scratch. So far, we’ve help them to:

  • Create user flows for different parts of the service
  • Advise the founders on the product development cycle
  • Estimate the workload (an the cost) of front and back end development
  • Design an interactive prototype to help pitching the project
  • Design a brand identity
  • Design a landing page



Luca De Battista


Le Marchè d'Arthur



We design products, Websites and experiences since 2007. We have worked for startups and brands such as Moleskine, HBO, Apple, Lucas Films, Disney, Evernote, LEGO, Lufthansa, Nespresso...

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