Founded in 2014 in Paris, Coinhouse (formerly Maison du Bitcoin) is a pioneer in cryptoassets investments. Both an online platform and a physical space, it is the trusted partner to analyse and trade cryptoassets, for both individuals and institutional investors.
Branding / UI / UX / Web Development /
Improving the experience of buying cryptocurrencies
Growing the team
Another designer soon joined the team. With more heads and hands, we decided to run a extended usability test on your platform in order to improve our user experience (and our conversion rate). We focused on our red route: the onboarding, and the buy process.
1000 users with a form
48 Users selected according to our persona
10 Usability tests and interviews
Building a design System
We also spend some time collecting and consolidating the elements that build our interface, in order to document and consolidate our design process.
Luca De Battista